The Future:
Global culture starting to think about saving the planet.Companies like Ferrari are responding pro-actively already, with the supercar maker announcing it plans to aim to improve its fuel economy by up to 40 percent. The factory has even gone more green, recently installing massive flat solar roof top panels to help the company be more energy self-sufficient as a manufacturing plant and to reduce their own cost of heating and cooling the boutique facility. On the cutting edge of technology, they are sure to consider playing with bio-diesel and hybrid technologies in the future, Lamborghini, on the other hand, seems to be holding steadfast to their gas-a-holic visions, still moving forward with V-10 and V-12 technology and jet-like aerodynamic propulsion systems. As a smaller company with a bit more cavalier attitude towards geo-politics, it is presumed that due to limited production numbers and such a small target market of driving enthusiasts, that the car buyers will be able to pay the gas taxes and any related penalty for their thrill of speed (with only 1800 cars produced annually).